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Building a Small Business Brand: Why Your Logo Matters? A logo helps in identifying a business or organization in its simplest form through use of a mark or icon. Logo should not be confused as a brand. Branding is the whole corporate image of an organization or business. Logo design and branding have different roles to build a perceived image of an organization, product or business. Let us have a quick look at the concept of branding. A brand can be defined as an image or idea of a specific service or product that helps to connect consumers. Such connections can be established with the slogan or logo design of the concerned business or or

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